One of the key modes of online marketing these days is PPC marketing (Pay per click). According to Wiki, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.
Search Engine Optimization, as the name suggests, involves optimization of search engine results and thereby attracting more traffic to your website over the internet. All major search engines like Google, Yahoo, Bing have page ranking on the basis of how relevant they feel they are to the user’s search keywords. In this way, you stand to lure more traffic to your website and generate more revenue from ads.
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